Briefly describe the general nature of your company. Give a clear idea of the market in which your company will operate
Provide a short summary of your business idea
What is the unmet need in the market that your idea will fill?
What are the characteristics that set the product/ service apart from competition?
Highlight any aspects of your product/service that may be protected by current IP or patent law. Provide evidence of how your offerings are different and will be able to provide a barrier for entry for potential competitors
Provide a clear description of your target market, and any market segments that may exist within that market. Include potential market size and growth rate.
Mention your revenue model.
Indicate which channels will be used to deliver your products/services to your target market
List any current or potential direct and indirect competition. Briefly describe the competitive outlook and dynamics of the relevant market in which you will operate